Transaction: Case Study
Scope: Fundraising & Strategy
Market: Singapore & ASEAN
Our client is a Fintech start-up that had successfully raised a few rounds of angel funding from so called “family and friends”, and it was now in a position to raise Series A from institutional investors for product roll-out and regional expansion.
The key challenge is to prepare the client for institutional round i.e. as opposed to angel round.
Unlike “family and friends”, an institutional pitch requires a credible and well thought-through equity story, and we advised our client to focus on these key areas:
Compelling investment themes
Robust financial projection
Alignment of shareholding structure
The objective is to prepare a value investment proposition that will stand the scrutiny of the investment committee (IC) of an institutional investor; and the client duly commenced preparation work with a target to start raising Series A in 3-6 months.