Scope: Fundraising & Strategy

Industry: Digital & Advertising

Market: China

​

We were engaged by an early stage Beijing video online marketing platform to be its corporate and financial advisor for its second round funding. 

​

Given the lack of established profitable business and revenue models in the video online space, the challenge of this assignment was twofold: an executable strategy to monetize the subscribers of this platform and a valuation thereon. 

​

We jointly developed a 5-Year strategy, business plan and financial projection with senior management, which consisted of a three-step iterative and concurrent approach:

​

• Establishing a critical mass of “sticky” subscribers

• Bundling of the subscribers’ online behaviour into advertising packages

• Building a business model thereon

​

Our client secured financing from a listed player in a related industry that was looking to expand its portfolio of products in China.