Scope: Fundraising & Strategy

Industry: Consumer Electronics

Market: Hong Kong

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Our client is a start-up that had successfully raised crowdfunding for a consumer electronic appliance, and it required funding to start production for delivery, and to execute its business plan.

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Our client’s original strategy was to leverage on its social media traction to build up a B2C online business.  However, we analysed the business and advised our client to concurrently develop a B2B strategy with these key areas of focus:

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• Establish a data-backed customer value profile

• White label for major appliance makers

• Corporate branding with major conglomerates

• IP Licensing

• Reduce brand marketing, and increase business development

• Develop a new scaled-down prototype for B2B

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The strategy was recalibrated incorporating plans for both B2B and B2C; and our client subsequently raised two additional rounds of funding.