Image by Emile Guillemot

Transaction: Case Study

 

Scope: Fundraising & Market Entry

Industry: Industrial

Market: China & Singapore

Our client is a JV between a European company and a Hong Kong consortium, and it was set up to commercialize the IPs of a certain advance material for the Chinese market.

Our task was twofold: develop a strategy and plan for the Chinese market, and to raise funds for execution thereon.  Commercial viability of the IPs were a key issue, and part of our work included market research and investor discussions, which provided these vital findings:

  • Long term perspective for market acceptance

  • Properties of the advance material are not stable

  • R&D is not commercially driven

  • Poor market perception in China 

 

We worked on the assignment for 12 months, and concluded that it was necessary for our client to focus on resolving the findings before going to the market for fund raising.