Transaction: Case Study
Scope: Fundraising & Market Entry
Market: China & Singapore
Our client is a JV between a European company and a Hong Kong consortium, and it was set up to commercialize the IPs of a certain advance material for the Chinese market.
Our task was twofold: develop a strategy and plan for the Chinese market, and to raise funds for execution thereon. Commercial viability of the IPs were a key issue, and part of our work included market research and investor discussions, which provided these vital findings:
Long term perspective for market acceptance
Properties of the advance material are not stable
R&D is not commercially driven
Poor market perception in China
We worked on the assignment for 12 months, and concluded that it was necessary for our client to focus on resolving the findings before going to the market for fund raising.