Our client is a major media company that was looking to enter the Chinese market for the first time and the brief was to identify market segments that presented the best opportunities for market entry and potential acquisition targets therein.
Our work covered the following:
Established strategic and financial criteria for potential acquisition targets
Identified gaps in the Chinese market place that our client could bridge
Mapped potential acquisition targets to strategic and financial criteria
At the end of the 9 month assignment, we presented a list of potential acquisition targets and advised our client on an initial strategy for making its first small, but important, step into China and for approaching these targets.