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Chong Lub Bun, a Singapore native, is a chartered accountant with extensive public listed companies’ experience, and an all-rounded 30-year career spanning Singapore, Hong Kong and China.


Prior to founding C Consultancy, Lub Bun was the Chief Financial Officer and the Director of Mergers and Acquisitions of Clear Media (0100.HK), and the Chief Financial Officer of Focus Media (002027.SZ). Lub Bun trained as an accountant with PricewaterhouseCoopers in China, Hong Kong and Singapore during the 1990s.


Lub Bun also serves as an independent non-executive director of iClick Interactive Asia Group Limited (NASDAQ: ICLK), an independent online marketing and enterprise data solutions provider that connects worldwide marketers with audiences in China.


Lub Bun graduated from the National University of Singapore with a bachelor’s degree in accountancy, received his MBA (merit) from Manchester Business School and is a Singapore Chartered Accountant.


Lub Bun enjoys writing and he is the author of “Managing a Chinese Partner: Insights from Global Companies” (Publisher: Palgrave Macmillan), and a contributor of opinions and articles on China for reputable media organizations.

LB Chong
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Yeo Keng Nien

Yeo Keng Nien, a Singaporean native, is a chartered accountant with extensive public listed companies experience, and an all rounded career of more than 25 years in Singapore. 

Keng Nien is co-founder of AnC Corporate Services, a full-service Singapore corporate services company with a strong practice in the establishment of family offices, a key pillar of Singapore’s strategy to be a global financial hub.

Keng Nien trained as an auditor in Deloitte where he worked on several IPO engagements and a number of M&A and fraud investigation projects. 

Subsequently, Keng Nien took on senior management roles, and this includes Ezra Group of Companies where he was Financial Controller, Group Head of Internal Audit and Group Company Secretary, and led the IPO of a subsidiary on Oslo Bors.

Keng Nien also served as the Finance Director of Singapore Island Country Club, the most prestigious club in Singapore; and Senior Manager for a family office, a leading resource company with assets in excess of US$30 billion.

Keng Nien graduated from the Nanyang Technological University with a Bachelor of Accountancy (Honours), and he is a Singapore Chartered Accountant. 

Keng Nien is a self-professed foodie, and is a strong advocate of Singapore hawker food, a melting pot of Chinese, Malay and Indian cuisines, and a UNESCO culture heritage.



Iris Chen, a Guangzhou native, experienced the phenomenal growth of China right in the heart of Guangdong – the economic powerhouse province of China.

Iris is a certified project management and risk management professional with an all rounded 23-year career across a number of industries in Hong Kong and China.

Iris trained as an accountant in Ernst & Young, where she worked on the IPOs of Guangdong companies including Royal Furniture (01998.HK) and Kam Hing International (02307.HK).

Following E&Y, Iris worked in companies that are household names in China: Amway, Watsons and Texwinca (00321.HK) where she assumed a variety of senior finance and management roles including as a deputy director reporting to the Chairman and Board of Texwinca.

Iris graduated from the Guangdong University of Foreign Studies with a bachelor’s degree in in International Business and received her Master’s in Accounting & Finance from the University of Southampton.  She is also a Certified Project Management Professional & hold a Certification in Risk Management.

Guangzhou maybe a modern metropolis, but for Iris, she is especially proud of its long history and culture, and one of the sights that she shares with foreign visitors is a 2,000 year Western Han dynasty mausoleum in downtown Guangzhou.

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