Solicit Strategic Foreign Investor


Our client is a private equity backed print media distribution business in Guangdong that was negotiating a merger with a direct mail advertising company, and our brief was to help solicit similar foreign players as strategic investors. 


With such specific requirements, our investment memorandum was focused on strategic and operational rationale:


  • Crucial success factors

  • Industry overview

  • Regulatory environment

  • Business overview

  • Proposed corporate structure

  • Indicative timeline


We were able to secure the interest of two global players, both leaders in their respective home markets, to engage in exploratory talks over a period of 3 months.


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